|
Free
Email Alerts |
|
|
| Quote
Of The Week |
|
"The
strongest single factor in prosperity consciousness
is self-esteem: believing you can do it, believing
you deserve it, believing you will get it."
- Jerry Gillies
Author and workshop leader
|
|
Think
About This |
"Clean
up your own backyard. Change by example. Just be
the way you want others to be and hope they pay attention." |
| |
| |
|
nnnnnnnnnnnnnnnnnn |
| |
| |
|
|
| |
|
|
| |
|
|
| |
|
|
| |
|
|
| |
CHOOSING THE BEST WAY TO SELL YOUR PROPERTY
...
Most agents will tell you there is only one way to sell your property,
their way is the only way, and every other way is wrong. People
clearly understand, as with most things in life, there is always more
than one way to get the job done effectively.
That’s why as we are experienced in handling all methods of sale, we can give you the
choice to utilise the method which suits you best. Whether it’s for
sale at a price, auction or tender, a comprehensive marketing campaign
or a more passive low cost option.
KERRYLEA REALTY offers you choices.
There are several different
methods of selling property.
|
|
| |
|
They are as follows:
(Please click on the desired method) |
|
|
|
|
| |
|
|
| |
|
|
| |
| |
|
|
For: |
No Professional Fees Payable |
| |
|
|
Against: |
Buyers usually offer less taking commission 'off
the top' because they know an agent isn't involved. Many owners
don't have the skill to qualify buyers and are not trained
negotiators. Awkward negotiations often result and opportunities are
missed. |
| |
|
|
Summary: |
Not a realistic option for most sellers. Industry
figures put the chance of success by private sale in the first 90
days at less than 10%. |
|
|
| |
 |
|
| |
|
|
| |
| |
|
|
For: |
This
method invites a number of agents to sell the property for you but
seldom does it get the best price for you. Some people still think the more agents, the more
buyers. WRONG! This is one of the most common misconceptions about
when choosing a marketing method. Buyers 'shop around'. Think about
when you last looked at property. Did you just call one agent or did
you call several off signs, newspaper advertisements and open homes? There's a certain number of buyers in the marketplace at the one
time. 'Hot buyers' buy within three weeks. The same buyers call
all the
agencies. Agents basically have the same buyers on their database.
|
| |
|
|
Against: |
There are no advantages for anybody in an open
listing. Good agents focus on selling the properties exclusively
listed with them. Typically, open listings will miss out on 'hot
buyers'. You want one good agent committed 100% to selling your
property, not three or four who 'will keep it in mind'.
Agents who do take on open listings usually do so because they have
few clients. This is most often a reflection of their poor sales
success, reputation in the marketplace and their lack of strong
negotiating skills. Typically these below par agents work for the
buyer to get a sale at all costs rather than working for you to get
the best price. Hardly the person to be negotiating on your behalf!
|
| |
|
|
Summary: |
An open listing is everybody’s listing and no one’s responsibility.
Industry figures show that the chance of a
successful sale by open listing in the first 90 days is less than
20%. |
|
|
| |
 |
|
| |
|
|
| |
| |
|
|
For: |
If you
want an agent to work hard for you and to give you the best possible
service then an exclusive listing is very important. It is the agents
job (by law) to work for you and to obtain the highest price that they
can for you. You'll have one agent working for you with a
commitment to get the property sold at a good price (not a quick
sale at any price). Your property becomes a priority listing,
you receive regular feedback and only one key is handed out to
only one agent. |
| |
|
|
Against: |
Buyers feel comfortable in that there's no
urgency in making a decision and they are almost always at ease
offering less than the listed price to a third party. A skilled
negotiator will get the 'less than what you'll take' offer
increased by way of pushing the benefits to that particular
buyer who has usually confided in your agent what their basic
needs are prior to them inspecting your property. |
| |
|
|
Summary: |
The REIQ
recommends these methods of selling property as two of the most
effective.
"If you trust the agent - give that agent the responsibility"
Industry figures show that the
chance of a successful sale by sole or exclusive agency in
the first 90 days is approximately 50%. |
|
|
| |
 |
|
| |
|
|
| |
| |
|
|
For:
|
Time and time again proven to be the most
effective method of achieving the most the market will pay
in the shortest time possible. High profile, regular
feedback and cash contract with no conditions. The only
method of sale where there's no cooling off period for
buyers. Every prospective buyer will inspect the property,
attracted by the marketing which highlights the benefits and
not the price. Competitive bidding maximises the price and a
set date for sale ensures a sense of urgency amongst buyers
and that the property doesn't become stale in the
marketplace i.e. is on the market for too long a period of
time. When this happens, the buyers inspecting become fewer
and the offers coming in are lower because of the perception
there's something wrong with the property. |
| |
|
|
Against:
|
It can
be expensive. Most sellers decide
on a marketing budget of 1% to 3% of the expected sale price
for an effective campaign. Many frustrated sellers give away
a lot more in negotiations after three months or longer of
being on the market in a normal sale when listed with a
price. |
| |
|
|
Summary:
|
Auctions work! Industry figures show that
approximately 80% of properties sell as a result of an
auction marketing programme. Most people who have
experienced a properly run auction choose to auction again.
A survey by the Real Estate Institute shows
that the Auction system has a success rate of 89%.
|
|
|
| |
 |
|
| |
|
|
| |
| |
|
|
For:
|
Similar to auction but more
private. Conditional buyers 'bid' at tender. |
| |
|
|
Against:
|
Conditions can be unacceptable to a
seller and transactions can fail to go through because
of long time delays over conditions being met. There's
no emotional, competitive bidding to ensure a premium
price. |
| |
|
|
Summary:
|
Not a preferred method of sale in
residential situations, however there are valid
exceptions. |
|
|
| |
|
|
| |
Remember, if you have any questions we are
only a phone call or email away!
|
|
| |
|
|
| |
Bye for now
Kerrylea
|
|
| |
|
|
| |
Additional information is available on the
REIQ website
or contained in this brochure
"Selling Real Estate" from the Office of Fair Trading.
|
|
| |
|
|
| |
Top Of
Page |
|
|
|
|
|
| |
|